Skip to main content

Keep on TOP of Your Website Maintenance

You’ve probably tried many times in the past to visit a website only to find that it is no longer there, filled with broken links or that the information contained is well out of date. Just like you’d put in the effort to keep your home or your business in good condition, you should practice website maintenance to ensure that your visitors see a working site with updated content.

A website which is neglected will begin to show wear and tear. Visitors will simply go elsewhere if they see your site filled with out of date content and links which no longer work. You’ll need to ensure regular website updates to keep the content fresh and ensure that everything is working properly.

Many businesses fail to place the proper emphasis on website maintenance - which is a big mistake. To many consumers, your website is the point of contact for your business and your products and services. Suppose you had a brick and mortar storefront; you wouldn’t still be advertising a Christmas sale in May in your shop window, would you? Visitors will think your website has been abandoned and they will go to your competitors - hardly the result you want from your site.

Keep your content fresh

You’ll get a higher search engine ranking if you keep your content regularly updated, meaning more visitors will find and visit your site. Google, Yahoo and other search engines keep an eye out for updated content, so the more often you add new and relevant content, the higher your search engine ranking will be and the better you’ll be able to establish a reputation as an authoritative source of information in your field.

When you maintain a website by adding new content regularly, you’ll keep visitors coming back to see what you’ve added. This will build interest in your business and raise your profile online. You can use a blog or a news page to attract and retain the interest of consumers. Whenever you have new information to add that may be of interest to your visitors, get it up there on your site! You can also keep your visitors engaged by offering a newsletter or an RSS feed for updates.

To keep your site fresh

Maintain up-to-date information on services, products and pricing; add photos, graphics and other multimedia content to the site regularly; feature a blog, articles and other new content regularly; send out announcements via email (or an RSS feed) about any company-related news.

Check all of your links regularly

There are few things which are more annoying than broken links. Broken links are those that point to a website or other resource which is no longer there or has been moved. You can either check your links yourself or hire someone to perform this service for you. Make sure to remove or update any broken links that you find.

If you remove any pages from your site, check if these pages are linked to by other sites and let them know that these links will no longer work (if possible, provide an updated link to these other sites). When you add or remove pages, make sure to update your site map so that the search engines can update this information as quickly as possible.

Your website will grow and change over time as your business grows. Website maintenance is an essential part of this business growth; your website will keep doing its job of attracting customers and driving sales as long as it is properly maintained.



Popular posts from this blog

TOP 10 SEO Companies India

1.Obelisk InfotechObelisk Infotech is Chandigarh (India) based SEO Company having one of the best team of professional SEO, Digital Marketing experts, creative web designers, experienced programmers with proven skills to help your company get more visibility and new customers. They use elemental concepts with business design to create simple aesthetic web developed pages. They follow a very effective process to transform any website into the most search engine friendly website without use of any blacklisted or underhanded methods to achieve the target. They have many years of experience and they use this expertise to help websites or blogs acquire more target traffic. 
2. TOP SEO Agency IndiaTOP SEO Agency India is Chandigarh (India) based SEO firm providing 100% guaranteed results. They have incredible SEO and web design services starts with perfect methodology. Considering your brand they work on a site plan suggestion that support the development of your business and adds to your pr…

Why WordPress is Good for SEO?

Anyone in the SEO industry would have heard over and over, “WordPress is the best content management system for SEO”. While that statement might be a little bit bold, whoever told you that might be onto something.
This post will walk you through and highlight some of the key reasons why WordPress may be the best choice of content management system for businesses wanting to improve on their rankings in the SERPs. WordPress is already built with SEO in mind, and what isn’t implemented from the ground zero is caught up with various plugins.

Easy to Use

WordPress is easy to use. One can master the basics within a few minutes or hours. This is great for novice or intermediate blog masters. The simplicity of WordPress blogs can help avoid making any mistakes while setting it up. These mistakes could turn out to be costly in the long run when it comes to search engine optimization, especially for those lacking coding skills.

No HTML Required

Improper usage of HTML Code can hinder one’s SEO game p…

Top 10 On-Page SEO Factors

One of the most basic things which a webmaster should understand is how to do on-page SEO and the top 10 on-page SEO factors to consider when both creating a new website or when adding new content and pages to an existing website. Building great content or beginning a new website takes work. If you want the traffic, you have to appease the search engines. Both On-Page and off-page factors work in synergy to help you accomplish just that – awesome web traffic, visitors and (with good ad-copy) Sales! THE QUICK AND SIMPLE TOP 10 ON-PAGE SEO FACTORS TO IMPLEMENT INCLUDE:Keyword(s) In Title Tags: The title tag is the line of clickable text which appears in Google’s SERPs for each ranking page. This is the text that appears at the top of your browser’s window in naming or identifying the page which you are currently browsing. It’s important to work your best keywords into your title tags as Google will consider this over most factors when indexing and ranking your page and in general in dete…

How to Optimize PDF Documents for SEO

On page optimization and link building are the most basic techniques of optimizing a website. Apart from web pages, many sites contain assets in the form of documents (.doc, .pdf), spreadsheets (.xls), presentations and videos (.avi etc). Optimizing these assets is beneficial as they get indexed faster and rank well in the top search engine result pages.Use a Text Based PDF Creator: There are a lot free tools available online with Adobe Acrobat being the best text based PDF creator. If a PDF document is created in an image based program, the search engines will completely ignore it. If the PDF is created using a text based creator like Adobe acrobat, the search engine robots will read and index the text like any other web page. Update the Document Title: The title of the PDF file is as important as the title tag of a web page. The PDF title property tells the search engine robots about the type of content. The most important aspect of the title is that Google uses the text…

Social Media Optimization- Four Rules for Success

Social Media Optimization is a way for organizations and individuals to generate publicity through social networking tools like Twitter and LinkedIn, online communities like Facebook, and automated tools like TwitterFeed and The term “social media optimization” was originally coined by SEO consultant extraordinaire, Rohit Bhargava, the senior vice president of Ogilvy 360 Digital Influence and author of the Influential Marketing Blog.

Social media optimization is basically a way to promote your blog, website, or even your company’s brand, through social media, without being obnoxious or overtly commercial. Sure, you can blanket sites like Twitter with “Want to lose weight? Download my free report, ‘19 Ways to Lose Weight Fast’” repeatedly, or brag about your latest affiliate paycheck, but that’s not going to get you any followers. At least none worth talking to.

Whether you are an SEO consultant or you are new to social media marketing, there are a few rules you need to follow i…

Improve Your Website with Google’s Webmaster Central Tools

As a website owner, one of your top priorities is going to be getting your site indexed and ranked by Google. People perform over 235 million searches a day with Google, so the potential to receive significant traffic from this search engine should be enough for you to invest the time to make sure it’s done right.Google wants to fill its index with quality, error free websites that are beneficial and targeted to their searchers. Enter Google’s Webmaster Central Tools ….. . If you’ve never heard of it, it’s Google’s way of helping you with your website’s indexing. Not too long ago, it went through a redesign and upgrade process which made it more useful and easier to use than ever.First thing you’ll need to sign in with is a Google account. Google requires an account to be able to use all of their free services, including Blogger and Analytics, so if youdon’t have one, now’s the time to register.If you have multiple websites to list, that’s no problem. Up t…

How To Optimize For Google – Tips For Your Website

Getting to the top of a Google search result can bring tremendous amounts of traffic to a website. Websites that make it to the top do not get there by chance. They are there because their web pages are optimized. To optimize for Google, website designers must follow several key steps. Each step is designed to relay to the search engine some information about the web page. By performing this optimization, website owners increase their chances of making it to the top of a Google search result. To understand how the process works, the following information lists several of the basic steps that website designers need to follow to produce an optimized website.The first step to getting a high ranking in Google’s search pages involves choosing the right keywords. But it is not only about finding the keywords – understanding their profitability is important as well. This is assessed by determining the level of competition for these keywords.
There are many commercial vendors that provide serv…

Differences between Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Confused by Search Engine Optimization and Search Engine Marketing? Is there even a difference between both techniques? To make matters worse, both terms are often used interchangeably by supposed industry experts. It's important to note that each method is different and in this article. Let's discuss both the terms one by one.

What is Search Engine Optimization?

Search Engine Optimization or SEO refers to improving a web sites' natural and organic ranking in the search engine results page (SERP). This more affordable method is often slow and new web sites may take up to a year to achieve decent rankings in Google. The methods of achieving high rankings are based on 2 main components, which follows:
On-page optimization
Keyword density
Title Tag optimization
Keywords in the content
Quality of original content
Keywords in hyperlinks
Keywords in headings and bold tags
Keywords in URL
Meta Tags (some engines)
Link structure
"Indexability" of the web page Off-page optimiza…

No One Can Guarantee for TOP 10 Rankings on Google!!

No search engine optimization company can guarantee where your site will appear in the natural search engine results; they can guarantee placement in the Sponsored Listings using Google's Adwords or Yahoo's Search Marketing products because you are paying for placement. This is not search engine marketing where your site earns high organic rankings by having good, keyword-rich content and a link building campaign. It's important that you know the difference.

From the pages of Google: "No one can guarantee a #1 ranking on Google. Beware of SEO's that claim to guarantee rankings."

The Only Guarantee in the SEO Industry?
There Are No Guarantees!

Beware of such SEO Companies OR SEO freelancers who claim that they can get the guaranteed TOP 10 rankings on search engines. This is simple impossible. No one can guarantee your keywords will get a top 10 ranking in all the major search engines. No one can guarantee a #1 ranking. If you see any guarantees of this kind bein…