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Showing posts from May, 2008

Search Engine Ranking Factors, Google Ranking Factors

Search Engine Ranking Factors can be categorized in four different sections:

Keyword Use FactorsPage AttributesInbound Link AttributeNegative Crawling/Ranking Attributes

A) Keyword Use Factors

The following components relate to the use of the user's search query terms in determining the rank of a particular page.
I) Keyword use in Title Tag - It means placing the targeted search term or phrase in the title tag of the web page's HTML header. Of all the tags, Title tag is definitely the most important when used correctly. When calculating your web page's relevance to a search, most search engines consider the content of the title tag as one of the parameters and display that content in search engine results pages (SERP). Including the keywords in the Title tag increases the relevance of your web page, when someone searches the web with that keyword. Title tag therefore needs to be carefully constructed in such a way that it increases your website's position in the SERP, and …

Differences between Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Confused by Search Engine Optimization and Search Engine Marketing? Is there even a difference between both techniques? To make matters worse, both terms are often used interchangeably by supposed industry experts. It's important to note that each method is different and in this article. Let's discuss both the terms one by one.

What is Search Engine Optimization?

Search Engine Optimization or SEO refers to improving a web sites' natural and organic ranking in the search engine results page (SERP). This more affordable method is often slow and new web sites may take up to a year to achieve decent rankings in Google. The methods of achieving high rankings are based on 2 main components, which follows:
On-page optimization
Keyword density
Title Tag optimization
Keywords in the content
Quality of original content
Keywords in hyperlinks
Keywords in headings and bold tags
Keywords in URL
Meta Tags (some engines)
Sitemap
Link structure
"Indexability" of the web page Off-page optimiza…
Do you know the 6 signs of blog death?There are 6 sure fire ways to spot blog death and you needto know them before it is too late. Let’s say that you have a blog and you post regularly, can you spot the early warnings signs that your blog is dying? There are 6 sure fire ways to spot blog death and you need to know them before it is too late. It is far easier nurse a sick blog back to health than resurrect a dead one, so let’s look at how to tell if your blog is in it’s death throws and what you can do to breathe a little life back into it.
1.Backlinks are not growing
If your backlinks, meaning those links from other blogs or sites back to your site, aren’t growing, then you have a problem. Growing backlinks mean that other sites find your site useful and are recommending it. Backlinks are also a key component of how Google calculates Page Rank, so if you don’t continue to grow your backlinks your site will have a hard time increasing in Page Rank and climbing the search engine results …