Confused by Search Engine Optimization and Search Engine Marketing? Is there even a difference between both techniques? To make matters worse, both terms are often used interchangeably by supposed industry experts. It's important to note that each method is different and in this article. Let's discuss both the terms one by one. What is Search Engine Optimization? Search Engine Optimization or SEO refers to improving a web sites' natural and organic ranking in the search engine results page (SERP). This more affordable method is often slow and new web sites may take up to a year to achieve decent rankings in Google. The methods of achieving high rankings are based on 2 main components, which follows: On-page optimization Keyword density Title Tag optimization Keywords in the content Quality of original content Keywords in hyperlinks Keywords in headings and bold tags Keywords in URL Meta Tags (some engines) Sitemap Link structure ...
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