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Social Media Optimization- Four Rules for Success

Social Media Optimization is a way for organizations and individuals to generate publicity through social networking tools like Twitter and LinkedIn, online communities like Facebook, and automated tools like TwitterFeed and Ping.fm. The term “social media optimization” was originally coined by SEO consultant extraordinaire, Rohit Bhargava, the senior vice president of Ogilvy 360 Digital Influence and author of the Influential Marketing Blog.

Social media optimization is basically a way to promote your blog, website, or even your company’s brand, through social media, without being obnoxious or overtly commercial. Sure, you can blanket sites like Twitter with “Want to lose weight? Download my free report, ‘19 Ways to Lose Weight Fast’” repeatedly, or brag about your latest affiliate paycheck, but that’s not going to get you any followers. At least none worth talking to.

Whether you are an SEO consultant or you are new to social media marketing, there are a few rules you need to follow i…

No One Can Guarantee for TOP 10 Rankings on Google!!

No search engine optimization company can guarantee where your site will appear in the natural search engine results; they can guarantee placement in the Sponsored Listings using Google's Adwords or Yahoo's Search Marketing products because you are paying for placement. This is not search engine marketing where your site earns high organic rankings by having good, keyword-rich content and a link building campaign. It's important that you know the difference.

From the pages of Google: "No one can guarantee a #1 ranking on Google. Beware of SEO's that claim to guarantee rankings."

The Only Guarantee in the SEO Industry?
There Are No Guarantees!

Beware of such SEO Companies OR SEO freelancers who claim that they can get the guaranteed TOP 10 rankings on search engines. This is simple impossible. No one can guarantee your keywords will get a top 10 ranking in all the major search engines. No one can guarantee a #1 ranking. If you see any guarantees of this kind bein…

How To Find The Right Keywords To Optimize Search Engine Results

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination—your website—you need to provide them with effective signs that direct them right to your site by creating carefully chosen keywords.

Think of the right keywords as the “Open Sesame!” of the Internet. Find the exactly right words, and presto! Hoards of traffic will be pulling up to your front door. But if your keywords are too general or overused, the possibility of visitors actually making it all the way to your site—or of seeing any real profits from the visitors that do arrive—decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

You probably think you already kno…

Keep on TOP of Your Website Maintenance

You’ve probably tried many times in the past to visit a website only to find that it is no longer there, filled with broken links or that the information contained is well out of date. Just like you’d put in the effort to keep your home or your business in good condition, you should practice website maintenance to ensure that your visitors see a working site with updated content.

A website which is neglected will begin to show wear and tear. Visitors will simply go elsewhere if they see your site filled with out of date content and links which no longer work. You’ll need to ensure regular website updates to keep the content fresh and ensure that everything is working properly.

Many businesses fail to place the proper emphasis on website maintenance - which is a big mistake. To many consumers, your website is the point of contact for your business and your products and services. Suppose you had a brick and mortar storefront; you wouldn’t still be advertising a Christmas sale in May in yo…

How To Protect Your Search Engine Rankings

Your website’s ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods. Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines.The good news is that search engines have figured this out, and are now on guard for “spam” pages and sites that have increased their rankings by artificial methods. When a search engines tracks down such a site, that site is demoted in ranking or completely removed from the search engine’s index.

The bad news is that some high quality, completely above-board sites are being mistaken for these web page criminals. Your page may be in danger of being caught up in the “spam” net and tossed from a search engine’s index, even though you have done nothing to deserve such harsh treatment. But there are things you can do—and things you should be sure NOT to do—which will prevent t…

Link Building: When Will Backlinks Show Up In Google?

Many times website owners who are new to link building simply don’t know what to expect when it comes to the timeframe for registering backlinks.

Here’s a common question we get:

“I’ve just started marketing my brand new website, and I know I have backlinks coming into my site, yet when I do a check for incoming links, nothing shows up. Am I doing something wrong?”

Probably not–A backlink check will tell you how many incoming links are registered with a particular search engine, but it will not tell you how many backlinks you actually have.

Why is that? Well, it usually takes search engines months to re-evaluate incoming links, so if you do a backlink check today, there are likely links that are going into your site that haven’t yet been calculated in.

It would be nice if we could build links and then immediately have them show up in a backlink check, but that’s just not the way the internet works.

As you’re building links to your site, here are some ways to keep track of your progress and …

How to Optimize for Google

In today’s online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much more important.

In this three-part series on How to Optimize for Google we will touch on a number of important aspects for top Google rankings including website optimization, links, Google Webmaster tools, and a number of other considerations.

THE RIGHT KEYWORDS

This article is not about keyword research so I will not spend too much time on this topic, however, I felt it was important to at least brush on this slightly.

Make sure that your targets are achievable. If you select the wrong keywords it can make your entire optimization experience essentially a waste. Choose keywords that are attainable but yet still offer a reasonable search frequency for your industry. Your phrase selection should also be targeted to bring qualified traffic to y…

Learn How the Twitter Social Networking Site can Benefit You

Twitter now has 10 million people using it worldwide. It is one of the fastest growing social networks today and is starting to have an enormous impact on how internet marketers are networking and doing business online. There are many celebrities also using Twitter and they have a huge following amongst their fans.

So what exactly is Twitter?
Twitter is a social media service that describes itself as “a way for people to connect through a quick exchange of ideas”. The messages are referred to as tweets and they cannot be longer than 140 characters maximum and you can basically discuss anything that enters your mind. All the conversations start with the phrase “what are you doing”? But your messages don’t need to be only about what you are doing.These messages can be viewed by anybody on Twitter who visits your page. Messages can be seen also on the pages of anyone who has elected to follow you. When they log into their own page, anything that you might have …

Search Engine Optimization (SEO), Content Relevancy and Link Popularity Explained

How does a web page get ranked #1 on Google? There is no doubt that the methods of the 1990s no longer work - and most definitely, not since Google went public in 2004.

Back then, the content of your website's pages was the major factor. Today, however, having links on the Internet that point back to your website is another important criteria, which will require that you involve yourself in the Internet community.

The later point is a very interesting to consider. How do you involve yourself in the Internet community? What does this have to do with search engine optimization (SEO)? Actually, involving yourself in the Internet community doesn't directly have anything to do with SEO; however, many people seem to pigeon hole anything related to the search engines into SEO. Therefore, we will need to define the various acronyms that are used in the Internet industry.

The Internet has also created an environment in which institutional control of information has been lost. As a result,…

SEO Steps For a New Website

In this article, we cover everything from domain names, through to carrying out the research needed to prepare for On Page SEO.  

Step 1 - Domain Names:

There is a lot of debate on this is the SEO world. Should you choose a domain name that is relevant and memorable, or one that has lots of keywords in it?

Whilst it is widely believed that having key terms in your domain name is a good idea in terms of SEO, it is not essential. In most instances, an easy to remember and short domain is best. It would probably pay for both SEO and also brand recognition for you to have a name that sounds relevant to your website, and is easy to remember.

Regarding what TLD (Top Level Domain) is best, many say .com extension sites will rank easier than, say, .info domains. What I would say here is that if you value your site, go for a decent TLD. Cheaper domains may give the impression to your visitors that you don’t really value your site, as you are not prepared to spend $10 (or £) per year on your na…

Do Link Building Strategies Work?

People always ask me how the syndication of press releases and book-marking your blog in many of the social book-marking sites can possibly generate traffic for your site.The other day I submitted a press release to thousands of online sources for a client. As part of my regular routine, I then put the release up on their web site. Not 20 minutes later they had a new comment on that press release:“I found your site on Technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. I’m looking forward to reading more from you.” So do these strategies work? You bet they do! Below are a few link-building strategies for you to use in your own business to help generate traffic for your site.1. Social Book-Marking SitesSocial Media book-marking is the strategy used in the story above. It’s also usually the quickest way to get your content read. Use social book-marking sites like Digg, Delicious, Reddit and Technorati to bookmark you…

Top 5 Tools to Analyze Your Website

When you manage a website there are some things that you need to know. For example, might it be a good idea to ask yourself questions such as; is the site effective and does it accomplish what it should? Getting answers to such questions is not always the easiest thing in the world. That is - at least not if you haven’t looked at any website statistics. Thankfully there are several great tools on the market that can help you understand how your website is performing. If you know this, you’ll be able to optimize and make the site more sticky and converting. To help you get started we’ll list what we believe to be the top 5 tools to analyze your website.1. SEO Analyzer:The SEO Design Analyzer from Raven is free to use and it will give you tons of useful information. Simply type in your URL and you’ll get the data you need to get a good understanding of what you’re doing right and what needs to be better optimized. It’s all very easy and it only takes seconds to get the results.Some of t…