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Showing posts from February, 2010

How to Optimize PDF Documents for SEO

On page optimization and link building are the most basic techniques of optimizing a website. Apart from web pages, many sites contain assets in the form of documents (.doc, .pdf), spreadsheets (.xls), presentations and videos (.avi etc). Optimizing these assets is beneficial as they get indexed faster and rank well in the top search engine result pages.Use a Text Based PDF Creator: There are a lot free tools available online with Adobe Acrobat being the best text based PDF creator. If a PDF document is created in an image based program, the search engines will completely ignore it. If the PDF is created using a text based creator like Adobe acrobat, the search engine robots will read and index the text like any other web page. Update the Document Title: The title of the PDF file is as important as the title tag of a web page. The PDF title property tells the search engine robots about the type of content. The most important aspect of the title is that Google uses the text…