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Showing posts from October, 2008

What are Squeeze Pages and Why Do You Need Them?

There are many terms that are used in the Internet Marketing world. Some are confusing, and some are simple. Some are simple but made to sound confusing. Name squeeze page how to information is a relatively new term, but it’s a technique that has been around for quite some time. Name squeeze page how to information is one of the first steps used by successful marketers for lead generation. Without leads, sales cannot be made – but getting good leads these days can be hard work – unless you know how to use a name squeeze page.You’ve surely heard of opt-in lists. If you haven’t, an opt-in list is an email list of people who have agreed to receive information from you in their email inboxes. If you send them commercial email messages without that permission, you are spamming them – and that is against the law now. However, if you have their permission, you are not spamming them. They have the option of unsubscribing from your list anytime that they want to, and you must honor any remove …

Tips for Meta Description and Keyword Tags

Keyword and description meta tags optimization tutorial for better search engine rankings. Have you ever wondered why some web pages get higher search engine rankings than others? Of course you have, if you are a web developer. You may have read or heard of a hundred ways to improve your page ranking and tried them all. Only to see dismal results and wonder what the heck went wrong.Been there and done that. So I thought I would let you in on the secrets I use to get my pages to rank high in the search engines. Once you read these tricks you might think that is so obvious I should have thought of it.Here are the 10 rules I use to search engine optimize a page for keywords and description meta tags.1. First let's assume that you already know what the page is about and have already created it. This is not a tutorial on how to write web pages. Rather guidelines for search engine optimization using your meta keywords and description tags.Depending on the type of page you are…

13 Tips to Keep in Mind When Writing Your PPC Ads

1. Heading. This is the most important part of your Ad. The heading is what potential visitors see first when looking at various search results. The better the visitor can identify with your heading the more likely they are to click on your ad and visit your web site. Keep in mind that your headline MUST give them what they want. It must give them the answer they are searching for, if it doesn’t they won’t click. On the opposite side of that. The headline is a good place to qualify your prospects. You don’t just want “lookie loos” on your web site wasting your money by clicking on your ad and not signing up for your product.2. Use keywords in your title. Use keywords that people are searching for in your ads. By using the keyword in the heading it captures the searcher and subconsciously they think that your as answers their search because you have the keyword in the title.3. Benefit. The first line of the ad should describe the benefit of what you’re offering. Buyers want…

32 Most Important SEO Tips

Following these simple tips will definitely boost your traffic and search engine rankings for free.1. Make sure your site is not under construction, incomplete, with little or no unique content.2. When your site is ready, submit it to Google, Yahoo, MSN and ASK.com. Consider also submitting to other search engine but most of them are powered by these four leading search engines. Submit also your site to reputable high PR web directories, open directories, yellow pages and social bookmarking sites such as del.icio.us, furl, etc.3. Submit your sitemap to Google, Yahoo, MSN and ASK.com (sitemap for search engines usually in XML format)4. Offer sitemap to your site visitors for easy page navigation. (sitemap for visitors in HTML format)5. Create unique and rich content sites. Avoid duplicate content. Do not create multiple pages, sub-domains, domains, mirror sites or sites with different domain names but same content.6. Check your keywords and make sure they are relevant and act…

Improve Website Visibility in Search Engines Yourself

Do you drive yourself crazy trying to keep up with the latest SEO trends? If so, Stop! Please. You
have enough to worry about already. Quit running yourself ragged or spending a fortune trying to keep up with the latest and greatest SEO tricks and tips. The truth is search engine optimization has not changed nearly as much as experts (trying to sell you something) might want you to think.To be perfectly honest getting to the top of Google, Yahoo, MSN or any other search engine is largely dependent on the quality of your Web pages. There’s no magic formula you must follow to the letter but there are a number of simple things you can better understand and do to help get you to the top of ANY search engine. It’s a lot easier than most people think.First and most importantly, remember that search engines only care about your Web pages, NOT the whole site. If you end up with enough high ranking PAGES from a single site on Google, you can become a what it considers to be an “author…

10 Most Useful Free Google Marketing Tools

Google has become the dominant search engine on the Internet. It would be hard to imagine a web without Google. For that matter, it would now be hard to imagine a world without Google. As frightening as that may seem to many people, it is none the less true. For better or worst, Google has permeated into almost every aspect of our everyday life. Being Googled is now a common expression and an act carried out by millions of users around the world each day. New Google products and services are coming on stream at a staggering pace, further increasing Google’s impact on our lives. Despite this dominating presence, many people still don’t realize Google offers some excellent free marketing tools for marketers and webmasters. Marketing tools which can prove extremely valuable to any webmaster or marketer trying to promote their sites or products online. Useful
tools that will make your promotions easier and much more profitable. Don’t be fooled by the ‘free’ label, these marketing t…