SEO Blog | SEO Tips 2017 | Online Marketing News

Many times website owners who are new to link building simply don’t know what to expect when it comes to the timeframe for registering backlinks. Here’s a common question we get: “I’ve just started marketing my brand new website, and I know I have backlinks coming into my site, yet when I do a check for incoming links, nothing shows up. Am I doing something wrong?” Probably not–A backlink check will tell you how many incoming links are registered with a particular search engine, but it will not tell you how many backlinks you actually have. Why is that? Well, it usually takes search engines months to re-evaluate incoming links, so if you do a backlink check today, there are likely links that are going into your site that haven’t yet been calculated in. It would be nice if we could build links and then immediately have them show up in a backlink check, but that’s just not the way the internet works. As you’re building links to your site, here are some ways to keep track of your progres...

In today’s online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much more important. In this three-part series on How to Optimize for Google we will touch on a number of important aspects for top Google rankings including website optimization, links, Google Webmaster tools, and a number of other considerations. THE RIGHT KEYWORDS This article is not about keyword research so I will not spend too much time on this topic, however, I felt it was important to at least brush on this slightly. Make sure that your targets are achievable. If you select the wrong keywords it can make your entire optimization experience essentially a waste. Choose keywords that are attainable but yet still offer a reasonable search frequency for your industry. Your phrase selection should also be targeted to bring qualified traffic ...

Twitter now has 10 million people using it worldwide. It is one of the fastest growing social networks today and is starting to have an enormous impact on how internet marketers are networking and doing business online. There are many celebrities also using Twitter and they have a huge following amongst their fans. So what exactly is Twitter? Twitter is a social media service that describes itself as “a way for people to connect through a quick exchange of ideas”. The messages are referred to as tweets and they cannot be longer than 140 characters maximum and you can basically discuss anything that enters your mind. All the conversations start with the phrase “what are you doing”? But your messages don’t need to be only about what you are doing. These messages can be viewed by anybody on Twitter who visits your page. Messages can be seen also on the pages of anyone who has elected to follow you. When they log into their own page, anything that you mi...

How does a web page get ranked #1 on Google? There is no doubt that the methods of the 1990s no longer work - and most definitely, not since Google went public in 2004. Back then, the content of your website's pages was the major factor. Today, however, having links on the Internet that point back to your website is another important criteria, which will require that you involve yourself in the Internet community. The later point is a very interesting to consider. How do you involve yourself in the Internet community? What does this have to do with search engine optimization (SEO)? Actually, involving yourself in the Internet community doesn't directly have anything to do with SEO; however, many people seem to pigeon hole anything related to the search engines into SEO. Therefore, we will need to define the various acronyms that are used in the Internet industry. The Internet has also created an environment in which institutional control of information has been lost. As a resu...

In this article, we cover everything from domain names, through to carrying out the research needed to prepare for On Page SEO .   Step 1 - Domain Names: There is a lot of debate on this is the SEO world. Should you choose a domain name that is relevant and memorable, or one that has lots of keywords in it? Whilst it is widely believed that having key terms in your domain name is a good idea in terms of SEO, it is not essential. In most instances, an easy to remember and short domain is best. It would probably pay for both SEO and also brand recognition for you to have a name that sounds relevant to your website, and is easy to remember. Regarding what TLD (Top Level Domain) is best, many say .com extension sites will rank easier than, say, .info domains. What I would say here is that if you value your site, go for a decent TLD. Cheaper domains may give the impression to your visitors that you don’t really value your site, as you are not prepared to spend $10 (or £) per yea...

People always ask me how the syndication of press releases and book-marking your blog in many of the social book-marking sites can possibly generate traffic for your site. The other day I submitted a press release to thousands of online sources for a client. As part of my regular routine, I then put the release up on their web site. Not 20 minutes later they had a new comment on that press release: “I found your site on Technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. I’m looking forward to reading more from you.” So do these strategies work? You bet they do! Below are a few link-building strategies for you to use in your own business to help generate traffic for your site. 1. Social Book-Marking Sites Social Media book-marking is the strategy used in the story above. It’s also usually the quickest way to get your content read. Use social book-marking sites like Digg, Delicious, Reddit and Technorati to bookm...

When you manage a website there are some things that you need to know. For example, might it be a good idea to ask yourself questions such as; is the site effective and does it accomplish what it should? Getting answers to such questions is not always the easiest thing in the world. That is - at least not if you haven’t looked at any website statistics. Thankfully there are several great tools on the market that can help you understand how your website is performing. If you know this, you’ll be able to optimize and make the site more sticky and converting. To help you get started we’ll list what we believe to be the top 5 tools to analyze your website. 1. SEO Analyzer : The SEO Design Analyzer from Raven is free to use and it will give you tons of useful information. Simply type in your URL and you’ll get the data you need to get a good understanding of what you’re doing right and what needs to be better optimized. It’s all very easy and it only takes seconds to get the results. Som...

One thing all webmasters need is traffic to their website, without it your site may as well not exist, but all too often webmaster concentrate on all other expects of running their site and the actual marketing of the site takes a back seat. It doesn’t matter if you have the best widgets in the world and you’re giving them away for free, if no one is seeing your site, then you wont give any away, never mind sell one. There are many ways to market a website, some free, some inexpensive and some very costly, one method is to “ buy ” visitors, but not just any visitors will do, it’s no good people looking for cheap flights seeing your snowboarding site as it’s just not relevant to them. For traffic to be effective it needs to be “ targeted ” i.e. people who are looking for your product or service right now when they’re ready to make a buying decision, but how does this work? How do the companies supplying this traffic know its “targeted”, well what they do is buy up lots of expired domain...

If you’ve been doing any kind of reading about link building , then you’ve probably seen people mentioning “nofollow” and “dofollow” links. These are very important terms to understand when you are trying to build great links back to your site in order to increase your search engine rankings. But, to the person who is new to all of this, it may be kind of confusing. I am going to help break it down for you. When creating a link on a webpage using HTML, the standard code for that link includes the HTML tag, the URL the link will be going to, the text that will be shown on the webpage for that link, and the closing HTML tag. You are able to add more HTML to the code above, in order to tell the search engine spiders whether or not you want them to follow the link when crawling your website. You may be thinking… “Why wouldn’t I want the search engine spiders to see all of the links on my site?” This is a very valid concern, which I will address further down. First, I am going to show you h...

Learning to implement “nofollow” tags is fairly easy. Learning how to apply them in the proper way does require some skill. This post was created in order to educate the average webmaster, or website owner, on what “nofollow” tags can do for your site. The use of “nofollow” tags can serve many different purposes. They can be used to limit the amount of link juice that flows out of a page to external pages of different domains, or they can be used to control where the link juice will flow to within a site and its internal pages. Today, we’ll talk about the use of “nofollow” tags to control the amount of link juice flowing within a site and its internal pages. To better explain this I came up with an illustration that should help the “not so technical” crowd understand this process. If you would, please visualize your homepage as a bucket, and the subpages as sub-buckets. See the Image 1 . Now, imagine that every link you have, in every page of your site, is a hole in the bucket. Once t...

There are many terms that are used in the Internet Marketing world. Some are confusing, and some are simple. Some are simple but made to sound confusing. Name squeeze page how to information is a relatively new term, but it’s a technique that has been around for quite some time. Name squeeze page how to information is one of the first steps used by successful marketers for lead generation. Without leads, sales cannot be made – but getting good leads these days can be hard work – unless you know how to use a name squeeze page. You’ve surely heard of opt-in lists. If you haven’t, an opt-in list is an email list of people who have agreed to receive information from you in their email inboxes. If you send them commercial email messages without that permission, you are spamming them – and that is against the law now. However, if you have their permission, you are not spamming them. They have the option of unsubscribing from your list anytime that they want to, and you must honor any remove...

Keyword and description meta tags optimization tutorial for better search engine rankings. Have you ever wondered why some web pages get higher search engine rankings than others? Of course you have, if you are a web developer. You may have read or heard of a hundred ways to improve your page ranking and tried them all. Only to see dismal results and wonder what the heck went wrong. Been there and done that . So I thought I would let you in on the secrets I use to get my pages to rank high in the search engines. Once you read these tricks you might think that is so obvious I should have thought of it. Here are the 10 rules I use to search engine optimize a page for keywords and description meta tags. 1. First let's assume that you already know what the page is about and have already created it. This is not a tutorial on how to write web pages. Rather guidelines for search engine optimization using your meta keywords and description tags. Depending on the type of ...

1. Heading. This is the most important part of your Ad. The heading is what potential visitors see first when looking at various search results. The better the visitor can identify with your heading the more likely they are to click on your ad and visit your web site. Keep in mind that your headline MUST give them what they want. It must give them the answer they are searching for, if it doesn’t they won’t click. On the opposite side of that. The headline is a good place to qualify your prospects. You don’t just want “lookie loos” on your web site wasting your money by clicking on your ad and not signing up for your product. 2. Use keywords in your title. Use keywords that people are searching for in your ads. By using the keyword in the heading it captures the searcher and subconsciously they think that your as answers their search because you have the keyword in the title. 3. Benefit. The first line of the ad should describe the benefit of what you’re offering. Buyers ...