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Showing posts from February, 2009

SEO Steps For a New Website

In this article, we cover everything from domain names, through to carrying out the research needed to prepare for On Page SEO .   Step 1 - Domain Names: There is a lot of debate on this is the SEO world. Should you choose a domain name that is relevant and memorable, or one that has lots of keywords in it? Whilst it is widely believed that having key terms in your domain name is a good idea in terms of SEO, it is not essential. In most instances, an easy to remember and short domain is best. It would probably pay for both SEO and also brand recognition for you to have a name that sounds relevant to your website, and is easy to remember. Regarding what TLD (Top Level Domain) is best, many say .com extension sites will rank easier than, say, .info domains. What I would say here is that if you value your site, go for a decent TLD. Cheaper domains may give the impression to your visitors that you don’t really value your site, as you are not prepared to spend $10 (or £) per yea

Do Link Building Strategies Work?

People always ask me how the syndication of press releases and book-marking your blog in many of the social book-marking sites can possibly generate traffic for your site. The other day I submitted a press release to thousands of online sources for a client. As part of my regular routine, I then put the release up on their web site. Not 20 minutes later they had a new comment on that press release: “I found your site on Technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. I’m looking forward to reading more from you.” So do these strategies work? You bet they do! Below are a few link-building strategies for you to use in your own business to help generate traffic for your site. 1. Social Book-Marking Sites Social Media book-marking is the strategy used in the story above. It’s also usually the quickest way to get your content read. Use social book-marking sites like Digg, Delicious, Reddit and Technorati to bookm

Top 5 Tools to Analyze Your Website

When you manage a website there are some things that you need to know. For example, might it be a good idea to ask yourself questions such as; is the site effective and does it accomplish what it should? Getting answers to such questions is not always the easiest thing in the world. That is - at least not if you haven’t looked at any website statistics. Thankfully there are several great tools on the market that can help you understand how your website is performing. If you know this, you’ll be able to optimize and make the site more sticky and converting. To help you get started we’ll list what we believe to be the top 5 tools to analyze your website. 1. SEO Analyzer : The SEO Design Analyzer from Raven is free to use and it will give you tons of useful information. Simply type in your URL and you’ll get the data you need to get a good understanding of what you’re doing right and what needs to be better optimized. It’s all very easy and it only takes seconds to get the results. Som